Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale
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Product Description

A straight-shooting Silicon Valley executive reveals insider career strategies to becoming a great leader, developing your network, succeeding without wasting time, and managing trade-offs between your work and life so your life works.

Patty Azzarello became the youngest general manager at Hewlett-Packard at age thirty-three, ran a $1 billion software business at thirty-five, and became a CEO at thirty-eight-all without turning into a self-centered, miserable jerk. In Rise, Azzarello shares the insider secrets to advancing your career (while having a life) in three practical steps:

 Do Better: Set ruthless priorities, and work and lead more strategically to deal with frustrating obstacles.
Look Better: Build your credibility with the people who can help (or blacklist) you.
Connect Better: Develop your network without being political. Get on "the List" of people who get the best opportunities.

Whether you are just starting up the corporate ladder, stuck midcareer, transitioning, or eyeing the corner office, Rise shows you the difference between getting ahead and just working hard.

Review

"Leave it to Patty Azzarello to turn the secrets of genuine and effective leadership into a practical action plan. Who needs a mentor when you can read this book?"
-Debra Chrapaty, CIO, Zynga

"I often get midlevel managers asking me how they can crack into the next level, and I have had many managers who don''t ask and get stuck. Rise is the definitive guidebook to create a breakout moment in almost any career."
-Rob Meinhardt, GM, Dell

"Did you ever wish someone would just write down what you have to do to get promoted? Rise lays it out for you. It''s easy to read, easy to implement, and tested in the real world. Read this book, or else work for someone who did."
-Jim Davis, CEO, Verified Person, Inc.

About the Author

PATTY AZZARELLO is a successful Silicon Valley executive who now runs her own management consulting company, leading business transformations and positively impacting the careers of thousands of people across the world. She lives in Carmel Valley, California. Visit azzarellogroup.com.

Excerpt. © Reprinted by permission. All rights reserved.

WHY I WROTE THIS BOOK
     I wrote the book that I wished I had been able to read as I was building my own career. I want to help people get further, faster, and be more satisfied with their work. There were four real motivators for the book.

1. TELL ALL THE SECRETS
     I was very fortunate to get a lot of help from smart people who cared about me along the way. Because of that, I was told a lot of important things that no one else was. Without executive-level, personal mentors, most people don''t ever get to learn about what really matters and what really works. They don''t learn how to avoid the common pitfalls or get the insights they need to survive the confusing and rough times.

     So I want to give away all the secrets-all the executive, insider information that is typically shared with only a select few people who get taken under a mentor''s wing.

2. I HATE WASTED TIME
     I hate wasting anything, particularly time, energy, and potential. So I don''t like to see people wasting time, investing their heart and energy, but not getting anywhere-and, in fact, burning career capital.

You see, I am a maximizer through and through. What I mean by that is that I am driven to find the most direct and effective path to accomplish things and then do them the best they can be done, whether that is being a CEO or making a tuna sandwich.

     As such, I invest enormous amounts of time, thought, and energy to figure out how to do something an easier, faster, or better way. I refuse to let my time get burned up on things that don''t make a big difference or have a significant payoff. So I''ve spent a lot of the last twenty-five years figuring out how to tune my actions and invest my efforts to maximize the payoff for the businesses and for my career.

     I know what works. I got there. I know how you can get the career you want. Through all my learning, mistakes, failures, embarrassments, wins, and advances (and maximizing) along the way, I''ve broken the code. I have defined and developed a concrete, practical, and repeatable approach for building the success you want. I''ve learned how to benefit both my business and my career and not get killed in the process. And I want to share how you can do it, too.

3. IT''S OK TO TAKE CARE OF YOURSELF

     I want to help people recognize that taking care of your career is not selfish. When you start managing your career on purpose, you end up doing a better job because in order to advance your career, you must add more value to the business. In fact, adding more value is the only reliable way to advance. So taking control of your career is not just good for you; your team and your company also benefit because you become more capable and more valuable. Conversely, if you never focus on taking care of yourself, you will get buried with work, burned out, and used up and you''ll miss the chance to grow.

4. YOU CAN GET THERE

     It has been a huge lesson for me that breakout success can come from doing relatively simple things. The key is in the doing. And the things that have the biggest impact are all very doable; the problem is that they are easy to miss if you don''t learn them and if you don''t make it a point to do them on purpose.

WHERE I CAME FROM
      Growing up, I was a fat kid and a nerd. I was an artist, a singer, and an actor, and I was drawn to math and science.

     When I started at university, I was registered as a fine arts major, but when I showed up at orientation I heard my mother''s voice in my head saying (for as far back as I could remember), "You will go to college. You will get a good education and a good job and you will support yourself. Never rely on anyone else to support you. That''s your job."

So, fearing I would struggle to earn a good living as an artist, I crossed out "Fine arts," penciled in "Electronic engineering," and went to stand in the electronic engineering line.

     After college, I began my career at Bell Labs in Holmdel, New Jersey, as an engineer in the robotics research lab. I hated it. I was miserable and thought I had screwed up my life (more on this and what I did about it later).

     I went on to work in individual roles as a technical sales consultant, a sales rep, a product manager, and a product marketing manager. I did plenty of trade show booth duty. I know what it''s like to start in a thankless, entry-level job.

In my late twenties I got my first big multilevel management job running a software development organization of about 150 people. I eventually held executive roles in marketing and sales organizations as well as general management.

     My career really took off when I became Hewlett Packard''s youngest general manager at the age of thirty-three. I was running a $1 billion software business for HP at thirty-five and was CEO of a private software company at thirty-eight.

     I am very lucky to still have the guidance of many mentors and brilliant people who care about me. I could not have achieved any level of success without the support of my parents, sister, and husband. I still enjoy art and I''m an avid cyclist and scuba diver. I donate to charities and I like expensive shoes. I am no longer fat but I am still kind of a nerd.

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4.7 out of 54.7 out of 5
286 global ratings

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Top reviews from the United States

Faith VanLesser
5.0 out of 5 starsVerified Purchase
RISE is a Career Altering Book
Reviewed in the United States on August 20, 2019
I work for a top 10 Fortune company and have for the past 15 years. The past 4 years, my career progression has accelerated at a tremendous pace and I credit much of that to reading and acting on Patty''s book RISE. The information in this book is extremely practical and... See more
I work for a top 10 Fortune company and have for the past 15 years. The past 4 years, my career progression has accelerated at a tremendous pace and I credit much of that to reading and acting on Patty''s book RISE. The information in this book is extremely practical and actionable and if you do it, it works. You can continue to be the authentic person you are, but by incorporating these principles you grow and mature as a leader. I now give this book to every one of my new hires and in fact right now I have 20 extra copies under my desk so I can share them with other growing leaders at my company. The other thing that is great about RISE (and Patty''s book MOVE as well) is that they are great "textbooks" to reference back to. Recently when interviewing for a job that I hadn''t done before and was a bit of a stretch for me, I read Chapter 18 and was able to practically apply it . . . I GOT THE JOB!!! I couldn''t recommend this book more highly. I truly hope it helps you as much as it has helped me.
18 people found this helpful
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David R. Tisdale, II
3.0 out of 5 starsVerified Purchase
The first section is worth the price by itself, the rest is
Reviewed in the United States on June 1, 2017
Rise, by Patty Azzarello, is a book aimed at helping people "rise above their work". Whether this is in the form of getting a raise, promotion, or just getting control of your work life, there''s a lot of good advice in this book. The book is divided into... See more
Rise, by Patty Azzarello, is a book aimed at helping people "rise above their work". Whether this is in the form of getting a raise, promotion, or just getting control of your work life, there''s a lot of good advice in this book.

The book is divided into three sections, "Do Better", "Look Better", and "Connect Better". In the "Do Better" section, Patty gives a wealth of tips on taking control of your job and work life. This section is full of golden advice that I wish someone had given me years ago. Every page hit me with another "aha moment", from learning to prioritize work into "Ruthless Priorities", to delegation, to accepting that you can''t accomplish everything, to allowing yourself the time to think through problems. She also focuses on rooting your prioritization in what will actually bring value to your organization instead of killing yourself trying to do every single piece of work that comes across your desk.

This section is worth the price of the book in itself. Unfortunately, the other two sections for me didn''t live up to that same level of awesomeness. The section "Look Better" is about not just presenting oneself better but ensuring that the work one and one''s team does gets noticed by the higher-ups. The section "Connect Better" is about building one''s network.

There are several reasons why I didn''t get as much from the other two sections. For one, the language and advice in the first section are largely very practical. However, the second and third sections regress into gobs of corporate buzzspeak with lots of references to marketing oneself, personal brands, etc.

The advice itself in these sections ranges from somewhat practical (dressing better) to outright sucking up. For example, she has a passage about using flattering words to create an in with an executive. Advice like that may work but it''s just not me.

These two sections are incredibly dense, as well. They contain a lot of advice, and I felt lost trying to wade through it. Compare that to the "Do Better" section where every tidbit felt like something I could immediately start doing.

The final nail in the coffin for me on the last section was how it contradicted the first. In the first section, Patty talks about using the "Do Better" techniques to get a better handle on the work/life balance because, in her opinion, that''s important. However, in the "Connect Better" section, she states that to truly rise, one will have to regularly sacrifice family life. Throw in the previously mentioned sucking up advice and for me the book started reading like a "corporate lackey how-to".

None of that to say that the advice in the "Look Better" and "Connect Better" sections doesn''t work. It''s all sound, and I''ve seen many leaders have those qualities to some degree or other.

Regardless, for me, the "Do Better" section was worth the price of the book alone, and I highly recommend the book at least for that.
27 people found this helpful
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Qianjun
5.0 out of 5 starsVerified Purchase
It''s not about work hard but about work smart, awesome book!
Reviewed in the United States on March 21, 2017
Before I read Rise I always wondering why would certain people get promoted so fast while others spending years not promoted? I know a lot people hate their jobs, but if you are going to spend 8 hours a day at work anyway, it''s worth to invest some time learn how to make... See more
Before I read Rise I always wondering why would certain people get promoted so fast while others spending years not promoted? I know a lot people hate their jobs, but if you are going to spend 8 hours a day at work anyway, it''s worth to invest some time learn how to make the best of it.
When I read Rise I realized I can save a lot of learning curve had I read it sooner, I even purchased a lot of Rise and give to my co-workers as gift. Patty''s online course is even better, I became better at work, for example, I was able to learn our industry (which is very complex) in very short time. Even some management staffs who has been with company for over 10 years would inquiry with me about my opinion.
When I complete projects I will read the description which told you the purpose of the project, I know which line of business has more impact so I will allocate more time on important projects.
I learn networking lessons, and I have mentors that including people that are CEOs and investors.
Of course I have encountered obstacles, still, the amount of growth I had in one year is way exceeded previously 5 years combined!
Rise have given me much better control of my career and my financial stability.
13 people found this helpful
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Amazon Customer
5.0 out of 5 starsVerified Purchase
One of the better books I''ve read on how to manage your career
Reviewed in the United States on March 21, 2018
Read Rise: 3 Practical Steps for Advancing Your Career, Standing Out as a Leader, and Liking Your Life for a book group. I''m very glad someone in our group had the foresight to choose this book. It is very well written and delivered on the elements outlined in the... See more
Read Rise: 3 Practical Steps for Advancing Your Career, Standing Out as a Leader, and Liking Your Life for a book group. I''m very glad someone in our group had the foresight to choose this book. It is very well written and delivered on the elements outlined in the subtitle. It was hard to read the sections that highlighted mistakes I''ve made in my career, but certainly put them in perspective and provided a better way forward to avoid them in the future. I have already recommended this book to several other people, which I realize is not something I usually do with business books. Many other career guides have such general, non specific information, that is never clear who might be interested or benefit from them. This book stands in stark contrast, as all the major lessons and the guidance outlined is definitely applicable to anyone who wants a successful career.
4 people found this helpful
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T. Savadogo
5.0 out of 5 starsVerified Purchase
The Best Career-Focused Book I''ve Ever Bought
Reviewed in the United States on September 27, 2020
Rise was recommended to me by an executive. It''s the single best book that addressed career-related issues. Patty''s authoritative style is refreshing and she doesn''t dive deep into long examples to make her point. She''s direct and succinct. This book was so illuminating, I... See more
Rise was recommended to me by an executive. It''s the single best book that addressed career-related issues. Patty''s authoritative style is refreshing and she doesn''t dive deep into long examples to make her point. She''s direct and succinct. This book was so illuminating, I told all my friends, then started a book club based on the book so we could work through it together. My only regret is that I wish I had this book years ago. Now? I want to carry a case of these books in my car and hand them out liberally. Rise is a game changer.
3 people found this helpful
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victoria
5.0 out of 5 starsVerified Purchase
Best book on leadership and management ever
Reviewed in the United States on July 27, 2018
I was lucky enough to run into this book when searching midst of a career change, not from junior to executive yet, I had many questions nobody seems to be able to give a satisfying answers but I find them all here, as if this was talking to me personally. I didn''t even... See more
I was lucky enough to run into this book when searching midst of a career change, not from junior to executive yet, I had many questions nobody seems to be able to give a satisfying answers but I find them all here, as if this was talking to me personally. I didn''t even have a mentor or just vaguely had the idea of this at the age of 31. Anyhow, now is better than never! Thanks for letting me realize my previous focus and thinking are purely workhorse model, and thanks for inspiring and arousing my aspirations for better and more in myself. Even by reading your words I already sense motivation and great leadership, clear direction based on solid logic. Thank you Patty! This is the book of my timing!
5 people found this helpful
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Amber's Favorite Things
5.0 out of 5 starsVerified Purchase
A MUST READ for Every Rising Career Professional
Reviewed in the United States on June 14, 2021
This book is fundamentally changing the way my brain is wired and opening my eyes wider to the things I need to launch myself to the next level. I cannot say enough good things about this book, but I''ll summarize my top ones as it pertains to how the book is written:... See more
This book is fundamentally changing the way my brain is wired and opening my eyes wider to the things I need to launch myself to the next level. I cannot say enough good things about this book, but I''ll summarize my top ones as it pertains to how the book is written:
1. Layout - the book is laid out in the most impactful and understanding way, building on the last concept and the ones touched on before.
2. Readability - I''ve heard people share business tips and details with me throughout my career, but never the way Patty shares them. They are easy to read, understand, succinct. She''s direct, to the point, and confident with all her statements.
3. Content + Supportive Content - the way she shares information, then highlights a story, you immediately resonate with the content. The story allows you to become emotionally connected to the content, therefore, providing more memorable moments that resonate. It''s absolutely brilliantly constructed!

As far as content and thing I found to be especially impactful - the entire section on "DO BETTER" - so many amazing nuggets of information, more specifically, the parts about ruthless priorities, coaching your leaders, and communicating to them. If you skip reading the entire book, just read 20-37. You will not regret it. And then, you will want to finish the book!

Overall - if you are a professional, know someone who is just graduating high school/college...literally, anyone you know is on their way to success, buy this book for them. It is the book they need and want, and they will thank you later.
One person found this helpful
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Alice
5.0 out of 5 starsVerified Purchase
Many practical career advices that truly works
Reviewed in the United States on November 17, 2020
I didn''t expect a lot from this book when first started reading, but it ended up really impressed me with how practical it is. Unlike many career/personal development books that gave general advices, this book gave many practical advices that would really work in reality.... See more
I didn''t expect a lot from this book when first started reading, but it ended up really impressed me with how practical it is. Unlike many career/personal development books that gave general advices, this book gave many practical advices that would really work in reality. It also gave real world examples of how the principle works.

I like that this book didn''t go too much into theory but stay on the realistic side. For example, in the section that talked about what to do when you have too much workload, usually you would expect books would suggest "workhard" or "delegate", instead, the author gave several suggestions that I could see would work in the real world. It also gave examples of how those worked out for other people.

I wished I read this book 10 years ago, then I probably have a better career right now. I recommend anyone who is looking for career development gave this book a try, especially if there are certains areas you feel stuck at.
One person found this helpful
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Top reviews from other countries

Nat Peach
4.0 out of 5 starsVerified Purchase
Good practical stuff
Reviewed in the United Kingdom on February 14, 2014
Really liked this from Patty Azzarello but like her blog too - full of good, solid practical advice - look better, connect better, do better is a useful mantra for the (male dominated) technology profession although I think perfectly applicable everywhere. She''s full of...See more
Really liked this from Patty Azzarello but like her blog too - full of good, solid practical advice - look better, connect better, do better is a useful mantra for the (male dominated) technology profession although I think perfectly applicable everywhere. She''s full of techniques and tips too so it really isn''t a self help "positive thinking will get you through" more a "roll your sleeves up, and make sure you get the credit" type affair.
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Saeed
5.0 out of 5 starsVerified Purchase
The best book in carrier development I have ever read
Reviewed in the United Kingdom on August 10, 2019
I have been searching for good resources and been reading executive leadership books voraciously, and I have to say this book is ''the one''. Spot on, practical, and very useful. Maybe I can call it the best-kept secrets of executives.
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Rob White
5.0 out of 5 starsVerified Purchase
Great book written from the trenches
Reviewed in the United Kingdom on November 26, 2012
Really well written full of practical advice from someone who has been there and done it. Really appreaciates how real organisations work.
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Amazon Customer
5.0 out of 5 starsVerified Purchase
Some great tips for those wishing to progress into Executive positions ...
Reviewed in the United Kingdom on March 24, 2016
Some great tips for those wishing to progress into Executive positions but I found the advice useful just to apply in my own role.
One person found this helpful
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Mr. Robin Southwells
5.0 out of 5 starsVerified Purchase
Great Advice and Insight
Reviewed in the United Kingdom on October 21, 2016
Great Advice and Insight, form someone who has started at the bottom, worked her way to the top, and is now giving back. also check out her blog[...]
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Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale

Rise: 3 Practical Steps for Advancing Your Career, Standing sale Out as a Leader, new arrival and Liking Your Life sale